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The Secrets of Hermès’ Success: Strategy Meets Luxury

Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer. It has been consistently ranked as the world’s most valuable luxury brand in different valuation and ranking studies published by leading consultancies. Hermès as a brand enjoys an iconic status in the world of luxury. A combination of rich heritage, exquisite craftsmanship, eye for detail and high levels of quality and professionalism through the entire manufacturing process gives Hermès a position of superiority in the very competitive and ruthless world of luxury.

According to global brand valuation firm Interbrand, Hermès came in 28th amongst the Best Global Brands 2020. With a brand valuation of USD 18.0 billion, it trails behind Louis Vuitton, ranked 17th with a valuation of USD 31.7 billion. Read more…

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