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The Secrets of Hermès’ Success: Strategy Meets Luxury
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Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer. It has been consistently ranked as the world’s most valuable luxury brand in different valuation and ranking studies published by leading consultancies. Hermès as a brand enjoys an iconic status in the world of luxury. A combination…

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Ralph Lauren: The Brand That Embodies the American Spirit
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Owned by its legendary founder, Ralph Lauren is an iconic American fashion brand built on an essential lifestyle promise. The Ralph Lauren brand has always been synonymous with high-quality American apparel. It started out with making rags into ties, which makes the fashion and lifestyle label a true rags-to-riches American Dream personified. A combination of…

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The Secret Behind Coco Chanel’s Famous Name
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One of the most famous designers in the world, Gabrielle Chanel pioneered minimalist and casual style and is known for helping free women from corsets by designing more modern and more subtle pieces. Chanel, who became known by her nickname, Coco, remains extremely relevant today 51 years after her death, because of her lasting impact in style. Read more…

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The Surprising History Behind the Name Victoria’s Secret
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If you’ve ever asked the question “who is Victoria” or “what is Victoria’s secret”, you’re not alone. Ever since Roy Raymond founded the lingerie brand in 1977, people have asked variations of this question. But the answer isn’t exactly obvious. In fact, even the models who have helped make Victoria’s Secret an iconic brand have different ideas…

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